Teamwork is the theme of our latest mailer, and it’s an integral part of our operation throughout the year too! Recently, we re-envisioned ourselves as a soccer team - Team Graphismo, of course – for agency’s own summertime marketing promo.
While creating this World Cup-inspired concept, each player on Team Graphismo contributed something important to the whole – writing, design, opinions, candor, along with equal portions of personality, and humor. But sometimes there’s a standout player, and this time, it was our illustrator, Adrian, who really went for the winning goal!
It’s interesting that even when working together on one concept, there’s so much internal dialogue during each individual’s creative time. So, we asked Adrian to give a window into his creative process, and here’s what he shared…
With the written content and overall concept in mind, along with the freedom to create, Adrian started visualizing. At first, he thought: What about a minimalist approach, like the schedule and tournament brackets. No, he retracted, this demands more than that. He pivoted to action-oriented ideas and sketched a scene of making the goal – as if you, the viewer, were shooting the scoring goal. Standing back from his sketch, he decided to add the audience:
It was here that he had his creative eureka moment: “That's when I thought, well, what about making it the other way around…being in the audience watching your team score a goal?” As a soccer fan himself, it was such a relatable moment to portray.
Adrian’s final artwork for the mailer is a detailed and vibrant piece of art. We’re not sharing the final version here, so that it can arrive in the mail to you as a surprise. But we’ll say that it captures the collective joy an audience experiences when their team scores the winning goal. And isn’t it all about the audience experience when it comes to creating marketing for your business?
Want to see our Team Graphismo summertime mailer? Just give a shout to firstname.lastname@example.org, and we’ll drop a finished one in the mail to you!