Every day is a Holiday! So, let’s Celebrate!!

It’s been really festive over here at Graphismo, or at least more so than usual. We’ve been busy celebrating the holidays. Which holidays? Well, all of them! That is, vicariously through our clients and friends, like Brackenridge Recreation Complex, who are about to host their annual Halloween celebration, the “BRC Spooktacular Trail and Carnival.”

As a festival host, it’s a creative challenge to host annual celebrations — to set it apart from previous years and competing events, yet still maintain traditions. Brackenridge’s Spooktacular is bursting with a full array of Halloween fun, and caring about their local pride, they’ve also added site-specific merriment, like Best Decorated Campsite & Cabin contest. And so, when we were considering imagery for their annual Halloween poster, we likewise wanted to create something with distinction and made especially for Brackenridge.

With our “Come Discover What Lurks in the Woods” poster, we took a trip into our imagination to sketch out Halloween concepts, and honed in on this scene of spooky-but-playful characters gleefully gathered around a cauldron. Having artists on our staff means we can create artwork that in concert with our clients, rather than relying on stock imagery. As a festival for families, it was important to present something eye-catching to all ages, and with its vintage feel, we also offered up a bit of nostalgia for the adults too.

Having collaborated with the good folks at Brackenridge for about two years, we celebrate with their community multiple times a year, including conjuring up marketing visuals for their Snow Days and Independence Day too.

Whatever events you’re planning, we can help you with your celebration graphics! Contact us at Graphismo, and let’s start the conversation about your upcoming occasion! Speaking of holidays, IF YOU HEAR FROM US LIKE THIS ON OCTOBER 22ND, DON’T WORRY; IT’S JUST CAPS LOCK DAY (yes, there really is a holiday for everything…and why not?).

BY: Nick Ramos

Destination Sugar Land!

With copious amounts of coffee and natural excitement, Graphismo packed up and headed east last week to the Texas Association of Convention & Visitors Bureau (aka TACVB) for some convening and visiting In Sugar Land. And we brought a friend. 

cowboy, tacvb, graphismo, nickramos
Cardboard Cowboy at TACVB

Throughout the conference, we met people representing cities and towns across Texas, and the air was abuzz with local and state pride. There’s a town where gophers thrive, a city with a dulcimer fest, another city with a mile of margaritas, a diverse array of celebrations and festivals, millions of acres of state park to enjoy, and the list goes on and on. We have a long list of places to visit thanks to these ambassadors from across Texas.

In fact, we love Texas so much ourselves that we mused on 12 months of this great state in the calendar we contributed to the swag bags at the event.

calendar, tacvb, texas, texans
The World According to Texas Calendar by Graphismo

The extra bonus of this week of idea-sharing, brainstorming, and goal setting was its setting in Sugarland. It lives up to its name as a sweet place, and we were lucky to have distinctive places like these within easy reach: 

  • Vino Vinyl, where we had the happiest of tapas-filled hours, replete with wine and records (we bought two).
  • Caipirinhas at Japaniero’s, which paired perfectly with sashimi, sushi, and other tasty nibbles.
  • After love at first sight with the logo for the Skeeters, we then strengthened our love over a home game at Constellation Field, which was as magic as it sounds. Minor league ball parks really do bring the warm “America’s pastime” feeling to life.
  • And how we enjoyed the TACVB soiree at Smartland Financial Center, meeting new friends over international entertainment at the city’s gleaming performing arts facility.

To the tireless and ever-smiling duo steering the big ship TACVB, Sarah and Pamela, we send our gratitude and wish you many weeks of sleep and relaxation after such a gracefully executed event! We were so happy to attend, as both a sponsor and a vendor, and to be in such fine company of Texans from far and wide. 

Want to meet our cardboard cowboy? Our friends at the Georgetown CVB have adopted Cowboy George (we’re not sure why he left us, but we’re thinking maybe he didn’t enjoy our 80s karaoke road trip quite as much as we did). George looks forward to a howdy and a selfie with you at the visitor center on the Most Beautiful Town Square of Texas!

cowboy, cardboard, Georgetown, Texas
Cardboard Cowboy(George) at the Georgetown Visitor Center

Show + Tell: The Importance of Storytelling

storytelling, copywriting, copywriter

Graphismo has long been telling stories, primarily visually, as a creative agency. But, we’ve recently broadened our scope of services so we can offer more to our clients: We’ve added a copywriter to our roster. This brings us to the effective crossroads of branding-driven storytelling and story-driven branding. And, why can’t you be fully-rounded and have it all?

Before we relate anything in your voice, story gathering is the essential beginning of storytelling. By listening and asking guiding questions, we can cultivate not just the facts, but also learn about the heart of the business and its personality. Whether you have a one-off project for us, or are depending on Graphismo for branding with a longer-term plan, it comes down to conversation and developing a relationship. Sure, you‘re a great writer too, and you could do a stellar write-up yourself. But, who has the time to do everything? While you’re focusing on your specialties, let us devise narratives for you that resonate with your audience and contribute to building and honing your image.

Words composed not just in the right order, but with the sense of the whole picture in mind, can foster loyalty, engagement, connection, and interest. Presented in the right way, these words can be woven together to educate, inform, entertain, and contribute to a memorable portrayal of a brand. There are a lot of messages out there – in print and digital platforms – and everyone’s using the right buzz words to tweak algorithms to grow a social media reach. Beyond these popular words and social media, your message and your brand deserves to be handled with care, spoken about in a new and innovative manner, and dare we use one of those buzz word, but don’t you want it to be authentic too?

Here’s a story about our storytelling:

Recently, we took a field trip to spend time with a client whose brand has a rich personal history. Having an outside person to put the company’s story in words was essential, since they were too close to the plot themselves. Taking the time to observe and take in their mantras, personality, integrity, skill, as well as their overwhelming pride, love, and care for their concept enabled us to translate this into a brand biography.  And the resulting words we offered them made them teary eyed. In a happy way.

Not all assignments are so personal, but that emotional response really hit a strong note with us.  Storytelling is an important responsibility, and one that we take on with utmost care. It’s not about us; it’s about you, your goals, and your audience. We want to create something that is in your style, has the end result you’re seeking, and we’d like to say it in a new way, to differentiate you from everyone else.

Want to present your message to the world, but need a partner to help you show and tell? It starts with a note to nick@graphimso.com.

BY: Nick Ramos

Graphismo has caught the World Cup Fever!

marketing team, design team, Williamson county, Georgetown, Texas
Graphismo Team. Illustration by Adrian Oviedo©

Teamwork is the theme of our latest mailer, and it’s an integral part of our operation throughout the year too! Recently, we re-envisioned ourselves as a soccer team – Team Graphismo, of course – for agency’s own summertime marketing promo.

While creating this World Cup-inspired concept, each player on Team Graphismo contributed something important to the whole – writing, design, opinions, candor, along with equal portions of personality, and humor. But sometimes there’s a standout player, and this time, it was our illustrator, Adrian, who really went for the winning goal!

It’s interesting that even when working together on one concept, there’s so much internal dialogue during each individual’s creative time. So, we asked Adrian to give a window into his creative process, and here’s what he shared…

With the written content and overall concept in mind, along with the freedom to create, Adrian started visualizing. At first, he thought: What about a minimalist approach, like the schedule and tournament brackets. No, he retracted, this demands more than that. He pivoted to action-oriented ideas and sketched a scene of making the goal – as if you, the viewer, were shooting the scoring goal.  Standing back from his sketch, he decided to add the audience:

It was here that he had his creative eureka moment: “That’s when I thought, well, what about making it the other way around…being in the audience watching your team score a goal?” As a soccer fan himself, it was such a relatable moment to portray.

World Cup, Soccer, Self-pronotion, marketing, graphic design
One of the early sketches for the World Cup Self-Promotion mailer.

Adrian’s final artwork for the mailer is a detailed and vibrant piece of art. We’re not sharing the final version here, so that it can arrive in the mail to you as a surprise. But we’ll say that it captures the collective joy an audience experiences when their team scores the winning goal. And isn’t it all about the audience experience when it comes to creating marketing for your business?

Want to see our Team Graphismo summertime mailer? Just give a shout to nick@graphismo.com, and we’ll drop a finished one in the mail to you!

We are off to Corpus Christi

 

Corpus Christi Illustration created for the Texas Festivals & Events Association 2016 Summer Conference.
Corpus Christi Illustration created for the Texas Festivals & Events Association 2016 Summer Conference.

We are packing our bags and heading to the Texas Festivals & Events Association Annual Summer Conference in Corpus Christi. This is our very  first TFEA Conference, so we are looking forward to making new friends and learning new things. If you are going to be there, make sure to stop by our booth at the trade show on Friday and Saturday.

BY: Nick Ramos

Mustang Storage Makeover

MustangMakeover

A few months ago, we were approached by Mustang Storage with a request to update their identity. The first thing that one notices when visiting Mustang Storage is that it’s first class storage facility with a focus in cleanliness and great customer service. Mustang Storage is independently owned and can provide several different types of storages to their clients.

The existing logo at the time, did not reflect their business. Our challenge was to create something that conveyed different kinds of storages, straight, and that could be easily identified, so that it can hold it’s own against National Storage Franchises. As part of their Rebranding, we updated their website, as well as their collateral materials. To learn more about Mustang Storage, please visit their website

What makes us different?

Graphismo Blog MostBeautiful Logo DevelopmentAt Graphismo, it’s safe to say that we are best know for our logo design. Some people probably would be surprised to learn that we do a lot of other stuff, but the “logo guy” thing has stuck. We love working on logos and helping business develop their brand from the very beginning, or to give a business a make-over if that’s something that’s needed. The logo design process starts with a conversation with our clients, then we do a lot of sketching… focusing on the concept,  the idea, not the fonts nor what is exactly going to look like. We want to make sure that when working on an identity, we create a brand that reflects our clients essence, their services, and their products. We aim to create a solution that can stand the test of time. Here’s the “Most beautiful Square Logo” in it’s very early incarnation.

It has been a long time coming

Confidence!

I have to say that this website is long overdue. Being a designer without a website, it’s a bit like being a cobbler without shoes. You are always busy addressing your clients projects and concerns and you don’t end up working on your on.

Looking back through old files, both digital and paper, is like looking at that old photo book that brings back all of those memories. You find those embarrassing projects that you don’t want to take claim for it, but you also see you growth and accomplishments.
Through our work,, we collaborate on the narrative of our clients stories and work together for a happy ending, so that they can accomplish all of their goals and grow to be bigger and better. I invite you to look at our work and see all the stories that we have told. And just maybe, we can help you tell yours.